David Haigh, Chairman Brand Audits
CEO and founder Brand Finance plc
Previously Global Director of brand valuation at Interbrand
Financial valuations and commercial brand audits of numerous international organisations

Author of
‘Strategic Control of Marketing Finance’ (FT/Pitman Publishing 1994),
‘Brand Valuation - a review of current practice’ (IPA, 1996) and
‘Brand Valuation’ (FT - Retail and Consumer Publishing, 1998)

Commented on brand valuation and brand equity issues on CNN, Sky, BBC1’s Today programme and Bloomberg TV

Adam Newall, Managing Director Brand Audits
Managing Director VI360 Limited
Previously Director of London office ­ NykampNyboer
Former Client Account Team leader ­ Shell International

Conducted visual identity audits for major global and international organisations

Implemented numerous national and international visual identity programmes originating in UK,
The Netherlands and Scandinavia